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Google Ads Smart Campaigns Training Course

Google Ads Smart Campaigns Training Course Overview

This 1-day Google Ads Smart Campaigns Training Course will equip you with the essential knowledge and skills to create Google Ads Smart Campaigns to quickly and easily get your message to customers
looking for your products and services. Use this automated and simple campaign type to create an ad for your business and reach your goals.

The course is aimed at those who are new to Google Ads and has a desire to utilise the platform. No experience with Google Ads is required.

Smart campaigns help you highlight the selling points of your business and attract customers.

You can create a single ad for your business, or run multiple ads to showcase different products or services your business offers, each with its own set of keyword themes.

We also offer Google Ads as a service whereby we create and manage the Ads on your behalf

Course Prerequisites

The following are the prerequisites for the course:

  • You must have a live and functional website.
  • A valid Gmail e-mail address

Participants will be provided with a worksheet to think through their ad(s). Thus, it is in your best interest to register at least 2 weeks in advance of the course.

A Google Business Profile (called Google My Business before) which has been set up is strongly recommended.

What You Will Learn

You will be equipped with the following skills and knowledge:

  • The difference between PPC and SEO
  • Smart Campaigns vs Responsive Campaigns
  • About Smart Campaigns
  • Researching Keywords
  • Selecting Your Main Advertising Goal
  • Adding Your Business Name
  • Setting Your Landing Page
  • Tips to Write Effective Ads
  • Writing Your Ad
  • Adding Keyword Themes
  • Adding Negative Keywords
  • Adding Locations Where Your Ad Must Show
  • Setting An Ad Schedule
  • Setting a Daily Budget
  • Reviewing Your Campaign
  • Confirm Payment Info
  • About Landing Pages
  • Linking Smart Campaign to Google Analytics
  • Managing Ad Suggestions

Course Dates

The course dates are as follows:

Course DatesGet a 25% Discount If You Register & Pay By This Date
Cape TownTBA 

The course is conducted from 9:00 – 15:00

You must register and pay before or on the Early Bird Registration Date as indicated above to qualify for the Early Bird Course Fee.

Private Training

Private training for the Google Ads Smart Campaigns Training Course can be conducted on a date that is mutually convenient.

A minimum of 5 participants are required for training outside Gauteng.

Payment must be made 4 weeks before the agreed-upon starting date of the course.

There is a reduction in the course fee if the training course is conducted at your premises/offices.

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