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Online WordPress SEO Training Course

online wordpress seo training course

Online WordPress SEO Training Course Overview

Our 2-day Online WordPress SEO Training Course should unleash the true potential of your online presence by steering quality traffic in the direction of your business. While outsourcing SEO is common, having a fundamental grasp of how SEO works empowers you to speak fluently with your provider, ensuring optimal results and potential cost savings. The course has a mix of theory and practicals.

Why Empower Yourself with SEO Knowledge?

Experience has taught us that many individuals entrust their SEO without truly understanding what to expect. Merely paying a monthly fee and hoping for the best is not a strategy; it’s a gamble. Take control, ask the right questions, and comprehend the deliverables to maximise the impact of your investment.

Introducing Our Practical SEO Course

Aimed at beginners, our Online WordPress SEO Training Course is tailored for those with WordPress websites or those planning to design one.

Delivered in a non-technical manner, we demystify SEO, making it accessible and comprehensible for everyone.

Utilising the power of the RankMath SEO plugin, we guide you through practical, hands-on sessions for immediate application.

Course Prerequisites

The attendance of the FLOSSNet’s WordPress Training Course is strongly recommended for the Online WordPress SEO Training Course.

The following are the prerequisites for those who did not attend the FLOSSNet’s WordPress training course but have WordPress experience:

  • You must know how to login to the Backend/Dashboard of WordPress
  • You must be comfortable working in the Backend/Dashboard of WordPress
  • You must have created pages with images in WordPress
  • You must know how to install a plugin
  • You must know what a shortcode is and how it is used
  • You must know what a widget and sidebar is

What You Will Learn

You will be equipped with the following skills and knowledge:

Part 1: Introduction to SEO

  • What is SEO?
  • How Search Engines Work

Part 2: Keyword Research

  • Introduction to Keyword Research

  • Understanding Target Audience

  • Identifying Seed or Core Keywords

  • Using Keyword Research Tools

  • Focussing on Long Tail Keywords

  • Understanding Search Intent

  • Identifying Competitors

  • Conducting Competitor Keyword Research

  • Incorporating Keywords Into Content

  • Installing WordPress Plugin to Store Searches

Part 3: Technical SEO

  • Introduction to Technical SEO
  • Crawling and Indexing
  • Checking Site Speed
  • Checking Mobile Responsiveness
  • Using Structured Data
  • Clear and Consistent URL Structure
  • Optimising Internal Linking Structure
  • Using HTTPS
  • Checking for Broken Links
  • Signing Website Up To Google Search Console
  • Signing Website Up to Google Analytics
  • Adding Breadcrumbs
  • Redirecting Pages

For more information on what will be covered in the Technical SEO part of the course, visit the web page of our sister company, The Website Hoster

Part 4: On-Page SEO

  • Introduction to On-Page SEO

  • Installing & Configuring RankMath SEO Plugin
  • Adding the Focus Keywords for the Page

  • The Importance of Internal Links & Anchor Text

  • Keywords in Introductory Paragraph

  • Understanding Keyword Density

  • Adding a Meta Description

  • Creating Outbound Links

  • Checking the Keyphrase Length

  • Checking the Text Length

  • Creating An SEO Title

  • Ensuring Keywords Are in Subheadings

  • Adding Alternative Text to Images

  • Adding the Keywords to the Image Filename

  • Adding Keywords to Page Title

  • Checking the Keywords in the Slug/URL

  • Adding Schema Data

  • Website Content

Part 5: Off-Page SEO

  • Introduction to Off-Page SEO

  • Creating backlinks

  • Social Media Presence

  • Black Hat vs. White Hat Off-Page SEO

  • Content Marketing

Part 6: Local SEO

  • Introduction to Local SEO

  • Why You Need Google Business Profile

  • Local Keyword Research

  • Local Citations

  • Local Link Building

  • NAP (Name, Address, Phone) Consistency

Part 7: Google Smart Ads (Demo)

  • About Google Smart Ads

  • Determining Main Advertising Goal

  • Writing Your Ad

  • Adding Keyword Themes

  • Selecting Advertising Location

  • Setting a Budget

  • Reviewing Your Campaign

  • Viewing Performance Details

The course topics may change without notice.

Course Dates

The course is conducted from 9:00 – 14:00.

Course DatesGet a 25% Discount If You Register & Pay By This Date
11 & 12 December 2023 24 November 2023
7 & 8 February 202426 January 2024

You must register and pay before or on the Early Bird Registration Date as indicated above to qualify for the Early Bird Course Fee.

Course Fee

  • Standard Course Fee: R4000.00
  • Early Bird Course Fee: R3000.00

Private Training

Private training for the Online WordPress SEO Training Course can be conducted online for 2 days or 2 Saturdays on a date that is mutually convenient.

Our standard discounts do not apply to Private Training.

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