Our 2-day Online WordPress SEO Training Course should unleash the true potential of your online presence by steering quality traffic in the direction of your business. While outsourcing SEO is common, having a fundamental grasp of how SEO works empowers you to speak fluently with your provider, ensuring optimal results and potential cost savings. The course has a mix of theory and practicals.
Experience has taught us that many individuals entrust their SEO without truly understanding what to expect. Merely paying a monthly fee and hoping for the best is not a strategy; it’s a gamble. Take control, ask the right questions, and comprehend the deliverables to maximise the impact of your investment.
Aimed at beginners, our Online WordPress SEO Training Course is tailored for those with WordPress websites or those planning to design one.
Delivered in a non-technical manner, we demystify SEO, making it accessible and comprehensible for everyone.
Utilising the power of the RankMath SEO plugin, we guide you through practical, hands-on sessions for immediate application.
The attendance of the FLOSSNet’s WordPress Training Course is strongly recommended for the Online WordPress SEO Training Course.
The following are the prerequisites for those who did not attend the FLOSSNet’s WordPress training course but have WordPress experience:
You will be equipped with the following skills and knowledge:
How Search Engines Work
Introduction to Keyword Research
Understanding Target Audience
Identifying Seed or Core Keywords
Using Keyword Research Tools
Focussing on Long Tail Keywords
Understanding Search Intent
Conducting Competitor Keyword Research
Incorporating Keywords Into Content
Installing WordPress Plugin to Store Searches
Introduction to On-Page SEO
Adding the Focus Keywords for the Page
The Importance of Internal Links & Anchor Text
Keywords in Introductory Paragraph
Understanding Keyword Density
Adding a Meta Description
Creating Outbound Links
Checking the Keyphrase Length
Checking the Text Length
Creating An SEO Title
Ensuring Keywords Are in Subheadings
Adding Alternative Text to Images
Adding the Keywords to the Image Filename
Adding Keywords to Page Title
Checking the Keywords in the Slug/URL
Adding Schema Data
Introduction to Off-Page SEO
Social Media Presence
Black Hat vs. White Hat Off-Page SEO
Introduction to Local SEO
Why You Need Google Business Profile
Local Keyword Research
Local Link Building
NAP (Name, Address, Phone) Consistency
About Google Smart Ads
Determining Main Advertising Goal
Writing Your Ad
Adding Keyword Themes
Selecting Advertising Location
Setting a Budget
Reviewing Your Campaign
Viewing Performance Details
The course topics may change without notice.
The course is conducted from 9:00 – 14:00.
|Course Dates||Get a 25% Discount If You Register & Pay By This Date|
|11 & 12 December 2023||24 November 2023|
|7 & 8 February 2024||26 January 2024|
You must register and pay before or on the Early Bird Registration Date as indicated above to qualify for the Early Bird Course Fee.
Private training for the Online WordPress SEO Training Course can be conducted online for 2 days or 2 Saturdays on a date that is mutually convenient.
Our standard discounts do not apply to Private Training.