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WordPress SEO Training Course
WordPress SEO Training Course Overview
Our 2-day WordPress SEO Training Course should unleash the true potential of your online presence by steering quality traffic in the direction of your business. While outsourcing SEO is common, having a fundamental grasp of how SEO works empowers you to speak fluently with your provider, ensuring optimal results and potential cost savings. The course has a mix of theory and practicals.
Why Empower Yourself with SEO Knowledge?
Experience has taught us that many individuals entrust their SEO without truly understanding what to expect. Merely paying a monthly fee and hoping for the best is not a strategy; it’s a gamble. Take control, ask the right questions, and comprehend the deliverables to maximise the impact of your investment.
Introducing Our Practical SEO Course
Aimed at beginners, our WordPress SEO Training Course is tailored for those with WordPress websites or those planning to design one.
Delivered in a non-technical manner, we demystify SEO, making it accessible and comprehensible for everyone.
Utilising the power of the RankMath SEO plugin, we guide you through practical, hands-on sessions for immediate application.
This course is conducted in partnership with The Website Hoster.
Course Prerequisites
The attendance of the FLOSSNet’s WordPress Training Course is strongly recommended for the WordPress SEO Training Course.
The following are the prerequisites for those who did not attend the FLOSSNet’s WordPress training course but have WordPress experience:
- You must know how to login to the Backend/Dashboard of WordPress
- You must be comfortable working in the Backend/Dashboard of WordPress
- You must have created pages with images in WordPress
- You must know how to install a plugin
- You must know what a shortcode is and how it is used
- You must know what a widget and sidebar is
You are required to bring a laptop/Mac to the course.
What You Will Learn
You will be equipped with the following skills and knowledge:
MODULE 1: Introduction to SEO
- Introduction
- What is SEO?
- How Search Engines Work
- SEO Strategies
- An SEO Analogy
- Black Hat SEO
MODULE 2: Keyword Research
- About Keyword Research
- Keyword Research
- Essential Terminology
- Finding Keyword Ideas
- Analysing Keywords
- Checking Competitor Keywords
MODULE 3: Rank Math Installation and Configuration
- About Rank Math SEO
- Installing & Configuring the Rank Math SEO Plugin
MODULE 4: Google Search Console Signup
- Why You Need Google Search Console?
- Key Features of Google Search Console
- Setting Up Google Search Console
- Submitting Sitemap
MODULE 5: Technical SEO
- What is Technical SEO?
- Checking Website Responsiveness
- Optimising Your Website
- Understanding & Checking the Robots.txt File
- Ensuring Website Uses HTTPS
- Monitoring Broken Links & Implementing Redirection
- Checking if Discouraged is Turned On in WordPress
- Permalink Structure
- Installing a Plugin to Record Searches
- Checking Follow & Nofollow Links
- Checking Google Safe Browsing
- Identifying Duplicate Content
- Implementing Canonical Tags
- Understanding URL Structure (Silo or Pyramid)
MODULE 6: On-Page Optimisation
- What is On-Page Optimisation?
- About Pillar Content
- Adding Focus Keyword
- Optimising the Title Tag
- Webpage URL/Slug
- Crafting An SEO Title
- Heading and Subheading Tags
- Adding a Meta Description
- Focus Keyword Placement on Page
- Keyword Density
- Content Length
- Using Images
- Internal Linking
- Adding Outbound Links
- Adding OpenGraph Meta Tags
- About Rich Snippets
- Adding Structured Data (Schema)
- Webpage SEO Audit
MODULE 7: Local SEO
- What is Local SEO?
- Google Business Profile
- Local Keyword Research
- Creating a Local Business Schema
- The Importance of NAP
- Building Local Backlinks
- Localised Content Creation
- Local Keyword Optimisation
- Google Maps Integration
MODULE 8: Off-Page SEO
- What is Off-Page SEO
- Online Reviews Management
- Social Media Presence
- Guest Posting
- Influencer Outreach
- Forum Participation
- Additional Strategies
The content of this course may change without notice.
Course Dates
The course duration is 2 days.
- Alberton: 21 & 22 October 2026 [25 September 2026]
- Cape Town: 4 & 5 November 2026 [9 October 2026]
- Alberton: 14 & 15 December 2026 [20 November 2026]
The course is conducted from 9:00 – 15:00
Course Fee
- Standard Fee: R6000.00
- Early Bird Fee: R4500.00 provided payment is made before or on the date shown in square brackets.
Private Training
Private training for the WordPress SEO Training Course is available as one-on-one or group training courses. You can choose to host the training at your own premises, or we can arrange it at a hired venue in Alberton or Cape Town, where we normally run our public courses.
For training outside of Gauteng, a minimum of 3 participants is required.
Customised Training
We understand that one-size-fits-all training rarely fits perfectly. That’s why we offer fully customised solutions tailored to your unique needs.
Here are just a few ways we can adapt our training to suit you:
- Focus on what matters most – We can deliver selected modules from a course, skipping content that isn’t relevant to your team.
- Build your ideal curriculum – We can blend modules from different courses to create a program that addresses your specific challenges and goals.
- Learn using your own materials – We can base the training on your website, so the learning is immediately applicable.
- Co-create the syllabus – You tell us exactly what you need to cover, and we’ll design the course content around your requirements, not the other way around.
Click here for more information about our Customised Training.
