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WordPress SEO Training Course

WordPress SEO Training Course Overview

Our 2-day WordPress SEO Training Course should unleash the true potential of your online presence by steering quality traffic in the direction of your business. While outsourcing SEO is common, having a fundamental grasp of how SEO works empowers you to speak fluently with your provider, ensuring optimal results and potential cost savings. The course has a mix of theory and practicals.

Why Empower Yourself with SEO Knowledge?

Experience has taught us that many individuals entrust their SEO without truly understanding what to expect. Merely paying a monthly fee and hoping for the best is not a strategy; it’s a gamble. Take control, ask the right questions, and comprehend the deliverables to maximise the impact of your investment.

Introducing Our Practical SEO Course

Aimed at beginners, our WordPress SEO Training Course is tailored for those with WordPress websites or those planning to design one.

Delivered in a non-technical manner, we demystify SEO, making it accessible and comprehensible for everyone.

Utilising the power of the RankMath SEO plugin, we guide you through practical, hands-on sessions for immediate application.

Course Prerequisites

The attendance of the FLOSSNet’s WordPress Training Course is strongly recommended for the WordPress SEO Training Course.

The following are the prerequisites for those who did not attend the FLOSSNet’s WordPress training course but have WordPress experience:

You must know how to login to the Backend/Dashboard of WordPress
You must be comfortable working in the Backend/Dashboard of WordPress
You must have created pages with images in WordPress
You must know how to install a plugin
You must know what a shortcode is and how it is used
You must know what a widget and sidebar is

You are required to bring a laptop/Mac to the course.

What You Will Learn

You will be equipped with the following skills and knowledge:

Part 1: Introduction to SEO

What is SEO?
How Search Engines Work

Part 2: Keyword Research

Introduction to Keyword Research
Understanding Target Audience
Identifying Seed or Core Keywords
Using Keyword Research Tools
Focussing on Long Tail Keywords
Understanding Search Intent
Identifying Competitors
Conducting Competitor Keyword Research
Incorporating Keywords Into Content
Installing WordPress Plugin to Store Searches

Part 3: Technical SEO

Introduction to Technical SEO
Crawling and Indexing
Checking Site Speed
Checking Mobile Responsiveness
Using Structured Data
Clear and Consistent URL Structure
Optimising Internal Linking Structure
Using HTTPS
Checking for Broken Links
Signing Website Up To Google Search Console
Signing Website Up to Google Analytics
Adding Breadcrumbs
Redirecting Pages

For more information on what will be covered in the Technical SEO part of the course, visit the web page of our sister company, The Website Hoster

Part 4: On-Page SEO

Introduction to On-Page SEO
Installing & Configuring RankMath SEO Plugin
Adding the Focus Keywords for the Page
The Importance of Internal Links & Anchor Text
Keywords in Introductory Paragraph
Understanding Keyword Density
Adding a Meta Description
Creating Outbound Links
Checking the Keyphrase Length
Checking the Text Length
Creating An SEO Title
Ensuring Keywords Are in Subheadings
Adding Alternative Text to Images
Adding the Keywords to the Image Filename
Adding Keywords to Page Title
Checking the Keywords in the Slug/URL
Adding Schema Data
Website Content

Part 5: Off-Page SEO

Introduction to Off-Page SEO
Creating backlinks
Social Media Presence
Black Hat vs. White Hat Off-Page SEO
Content Marketing

Part 6: Local SEO

Introduction to Local SEO
Why You Need Google Business Profile
Local Keyword Research
Local Citations
Local Link Building
NAP (Name, Address, Phone) Consistency

Part 7: Google Smart Ads (Demo)

About Google Smart Ads
Determining Main Advertising Goal
Writing Your Ad
Adding Keyword Themes
Selecting Advertising Location
Setting a Budget
Reviewing Your Campaign
Viewing Performance Details

The content of this course may change without notice.

Course Dates

The course is conducted from 9:00 – 15:00

Venue	Course Date	Get a 25% Discount If You Register & Pay By This Date
Alberton	21 & 22 February 2024	26 January 2024
Cape Town	13 & 14 March 2024	16 February 2024

You must register and pay before or on the Early Bird Registration Date as indicated above to qualify for the Early Bird Course Fee.

Course Fee

Standard Course Fee: R6000.00
Early Bird Course Fee: R4500.00

Private Training

Private training for the WordPress SEO Training Course can be conducted at your premises for 2 weekdays or 2 Saturdays on a date that is mutually convenient.

Our standard discounts do not apply to Private Training.

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Get Found. Get leads. get customers

WordPress SEO Training Course