wordpress seo training courseSearch engine optimisation (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.

Our WordPress SEO training course will  equip you with knowledge and skills to improve your Google page ranking over time.

Boost your online presence by increasing quality traffic.

Even if you have outsourced your SEO, it is desirable to have some knowledge of what SEO is all about. In so doing, you would have a better sense of what should be delivered or speak more intelligibly with your provider. In fact, some people have saved money, since they were able to question certain aspects of their contracts and keep tabs on the deliverables.

Our experience have now shown that some people do not know what to expect from those contracted to do their SEO or what is involved. All they know is that they pay every month and hope for the best.

The course focus on on-page optimisation.

  • 8 out of 10 use the Internet to find products or services.

  • SEO keeps you from missing out on FREE advertising.

  • SEO is what increases your chances of being found on the Internet.

  • SEO is what brings you business and traffic.

  • Your competitors are definitely doing it.

  • SEO has one of the best ROI in advertising.

  • Brand awareness and credibility.

  • This is a practical SEO course for those with WordPress website or who intend to design a WordPress website.
  • The course is aimed at beginners to SEO.
  • The course is not too technical.
  • The course aims to demystify SEO and make it accessible and understandable.
  • The course deals with on-page optimisation; the first and critical step for SEO.
  • This course will utilise the Yoast SEO plugin.
  • You must be comfortable working in the WordPress Dashboard/Backend

Module 1: Introduction to SEO

  • What is SEO?

  • Why Optimise Your Web Pages

  • On-Page Optimisation vs Off-Page Optimisation

  • White Hat Techniques vs Black Hat Techniques

Module 2: URL Structure

  • Permalinks in WordPress

  • Category Structure

  • Domain Names

  • WWW vs Non-WWW

Module 3: Identify Keyword Opportunities

  • Identifying Long-Tail Keywords

  • Checking Web Analytics

  • Using a Keyword Research Tools

  • Identifying Sources for Keywords

Module 4: On-Page Optimisation

  • Installing the Yoast Plugin

  • Configuring the Yoast Plugin

  • Adding the Focus Keywords

  • Optimising Title Tags

  • Optimising the URL

  • Optimising the Meta Description

  • Adding the Alternative Text to Image

  • Internal Linking/Anchor Text

  • Headline Tags (H1)

  • Placing of focus keywords in the body of the text

Module 5: Additional Mastering On-Page Optimisation

  • Images and Pictures

  • Website Content

  • Redirecting Pages

  • Robots.txt File

  • Adding Name, Address, Phone in Footer area

  • Placing Sitemap on website

  • Storing Searches on Your Website

  • Adding Breadcrumbs

Module 6: Google Analytics

  • Signing Up

  • Verifying website
  • Placing Code Snippet on Website

  • Metrics and Dimensions

Module 7: Google Search Console

  • Signing Up

  • Verifying Website
  • Submitting Site Map

  • Crawling Errors

  • HTML Improvements

Module 8: Other Considerations

  • Improving Loading Speed of Web Pages

  • Using a Content Delivery Networks

  • Using SSL

  • Avoiding Flash

 

Alberton

When: 14 June 2017

Time: 9:00 - 12:30

Early Bird Payment Date: 20 May 2017

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Cape Town

When: 4 May 2017

Time: 9:00 - 13:00

Early Bird Payment Date: 7 April 2017

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Centurion

When: 25 May 2017

Time: 9:00 - 13:00

Early Bird Payment Date: 28 April 2017

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Durban

When: 31 March 2017

Time: 9:00 - 13:00

Early Bird Payment Date: 3 March 2017This email address is being protected from spambots. You need JavaScript enabled to view it.
The course fee is R 1 500.00 per participant.
The following discounts applies:

  • 20% discount for Early bird registration and payment
  • 10% discount where 2 or more from the same organisation register
  • 2.5% discount if you Like us on Facebook at https://www.facebook.com/FLOSSNet.co.za/

  • FLOSSNet also has the capacity to offer on-page SEO consultancy services. This email address is being protected from spambots. You need JavaScript enabled to view it.
  • This course can also be conducted on-site at the participants premises or online.



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