Search engine optimisation (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.
Our WordPress SEO training course will equip you with knowledge and skills to improve your Google page ranking over time.
Even if you have outsourced your SEO, it is desirable to have some knowledge of what SEO is all about. In so doing, you would have a better sense of what should be delivered or speak more intelligibly with your provider. In fact, some people have saved money, since they were able to question certain aspects of their contracts and keep tabs on the deliverables.
Our experience have now shown that some people do not know what to expect from those contracted to do their SEO or what is involved. All they know is that they pay every month and hope for the best.
The course focus on on-page optimisation.
8 out of 10 use the Internet to find products or services.
SEO keeps you from missing out on FREE advertising.
SEO is what increases your chances of being found on the Internet.
SEO is what brings you business and traffic.
Your competitors are definitely doing it.
SEO has one of the best ROI in advertising.
Brand awareness and credibility.
Module 1: Introduction to SEO
What is SEO?
Why Optimise Your Web Pages
On-Page Optimisation vs Off-Page Optimisation
Module 2: URL Structure
Permalinks in WordPress
WWW vs Non-WWW
Module 3: Identify Keyword Opportunities
Identifying Long-Tail Keywords
Checking Web Analytics
Using a Keyword Research Tools
Identifying Sources for Keywords
Module 4: On-Page Optimisation
Installing the Yoast Plugin
Configuring the Yoast Plugin
Adding the Focus Keywords
Optimising Title Tags
Optimising the URL
Optimising the Meta Description
Adding the Alternative Text to Image
Internal Linking/Anchor Text
Headline Tags (H1)
Placing of focus keywords in the body of the text
Module 5: Additional Mastering On-Page Optimisation
Images and Pictures
Adding Name, Address, Phone in Footer area
Placing Sitemap on website
Storing Searches on Your Website
Module 6: Google Analytics
Placing Code Snippet on Website
Metrics and Dimensions
Module 7: Google Search Console
Submitting Site Map
Module 8: Other Considerations
Improving Loading Speed of Web Pages
Using a Content Delivery Networks