Search engine optimisation (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.You will be equipped with the knowledge and skills to improve your Google page ranking.Boost your online presence by increasing quality traffic
Even if you have outsourced your SEO, it is desirable to have some knowledge of what SEO is all about. In so doing, you would have a better sense of what should be delivered or speak more intelligibly with your provider. In fact, some people have saved money, since they were able to question certain aspects of their contracts and keep tabs on the deliverables. On-page optimisation is the core step that must be taken by website owners.
Our experience have now shown that some people do not know what to expect from those contracted to do their SEO or what is involved. All they know is that they pay every month and hope for the best.
8 out of 10 use the Internet to find products or services.
SEO keeps you from missing out on FREE advertising.
SEO is what increases your chances of being found on the Internet.
SEO is what brings you business and traffic.
Your competitors are definitely doing it.
SEO has one of the best ROI in advertising.
Brand awareness and credibility.
This is a practical SEO course for those with Joomla websites.
The course is aimed at beginners to SEO.
The course is not too technical.
The course aims to demystify SEO and make it accessible and understandable.
The course deals with on-page optimisation; the first and critical step for SEO.
This course is meant for Joomla 2.5/3.3 websites.
You will receive videos, a cheatsheet, manual, Joomla extensions, home page audit report etc.
The URL Structure.
Enabling Search Engine Friendly URLs.
Creating Fresh Content.
Creating a Meta Title Tag.
Creating a Meta Description.
The H1 & H2 Title Tags.
Anchor Text and Internal Linking.
Howto Redirect Web Pages.
The Role of the Robots.txt File.
Howto Remove index.php From the Web Address.
Optimising the Home Page.
The Importance of and Howto Use the .htaccess File.
Adding the Search Component and Keeping Track of Keywords Used on Your Website.
Creating a Site Map and Submitting it to Google Webmaster Tools.
Editing Read More's to Contain Keywords.
Howto Check Your Website Speed.
Sign up Your Website With Google Analytics.
Sign Up Your Website With Google Webmaster Tools.
Sign Up Your Website With a Content Delivery Network (CDN).
Website Heat Maps.
Howto Find and Eliminate Duplicate Content.
Turning On Cache and Compression and What it Means.
Howto Redirect a non-www URL to a www URL.
Handling 404 errors.
The Footer Area.